We partnered them with nationally famous actor Felix von Jascheroff, a great fit for their brand, product and audience.
Together with Babbel’s team we created a short and sweet script explaining the service and Babbel’s offering.
Felix took the script and filmed a UGC-style video. The content was delivered and launched on Meta ads network, all within a day.
The creative quickly became the best paid ad on Meta and TikTok, delivering a +100 % ROAS improvement in relation to similar ads.
Babbel’s performance team scaled the ad to generate +5,500 % more sales than other ads.
In summary, here is the performance they saw when comparing to the rest of the account:
Collaborating with memmo.me and Felix von Jascheroff enabled us to really resonate with our audience and unlock significant performance and scale.
How other brands boosted performance with celebrity marketing content
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