Babbel: 100% ROAS increase

Success story

Babbel, a leading global language learning platform, came to for ad creatives to scale their customer acquisition in Germany.


We partnered them with nationally famous actor Felix von Jascheroff, a great fit for their brand, product and audience.

Together with Babbel’s team we created a short and sweet script explaining the service and Babbel’s offering.

Felix took the script and filmed a UGC-style video. The content was delivered and launched on Meta ads network, all within a day.


The creative quickly became the best paid ad on Meta and TikTok, delivering a +100 % ROAS improvement in relation to similar ads.

Babbel’s performance team scaled the ad to generate +5,500 % more sales than other ads.

In summary, here is the performance they saw when comparing to the rest of the account:

  • +100% ROAS
  • -30% CPM
  • -61% CPA
  • -70% CPC

higher ROAS
lower CPM
lower CPA
lower CPC
Collaborating with and Felix von Jascheroff enabled us to really resonate with our audience and unlock significant performance and scale.
Renata Sultangulova, Senior Paid Social Performance Marketing Manager

Success stories

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