The main goal was to increase viewership and create virality around the event, and well-known celebrity faces became the way to get there.
We partnered them with The Office actors David Koechner and Kate Flannery, Happy Gilmore actor Shooter McGavin and an Elton John impersonator. These stars recorded videos inviting Flip's clients to join their digital event "A Big Flippin' Reveal".
The videos were then used both on LinkedIn to drive traffic to the event site, and on the website itself. In other words, the celebrities followed the audience throughout the journey - from getting their attention to rolling out the red carpet on the website.
The videos gained instant traction and outperformed previous posts in terms of user engagement, achieving 6-8x higher engagement metrics.
How other brands boosted performance with celebrity marketing content
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