FootyStats: 5% Conversion Rate Incraese

Success story

FootyStats is a global leader in football sats. They needed something powerful to convert more of their +2M monthly website visitors onto their premium subscription.


FootyStats found a perfect match in football legend Michael Owen. This is an endorsement that makes perfect sense as FootyStats’ visitors look up to Michael Owen as one of the best players in the 2000. When he speaks to them about a product he also believes in, they will listen, understand and act.

FootyStats ordered a video and got it in a few days. After adding subtitles they put it on the homepage and on the dedicated landing page for the premium subscription.


FootyStats saw an incredible 5% conversion rate uplift after placing the Owen video on their site.

This is an outstanding improvement that can take months for a team of dedicated conversion experts to reach (if they ever do it!). Through, FootyStats achieved it in an efficient and cost-effective way.

higher conversion rate
Working with you guys has been incredible, honestly. Super easy to work with. We definitely plan on ordering more in the future.
Jamie Tatsubana, CEO of FootyStats

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