We partnered them with 15 popular celebrities from Swedish entertainment, music and sports. It was a mix of aspirational and relatable names, handpicked to allow MEDS to gain attention, awareness and relevance from a broad target audience.
All the celebrities recorded authentic videos on their smartphone, delivering MEDS' offering and USPs in a straightforward way.
From the material, MEDS created 50+ different ads, targeted to different types of audiences and contexts. Among these were mashups where the different celebrities delivered the message in a joint voice.
The popular names and smart editing gave MEDS instant results. Here’s what MEDS observed when comparing to other ads:
We already know from extensive research that genuine content with known faces are more likely to gain a viewers attention and engagement in digital ads. With MEMMO, we could really build on this and include a wide range of celebrities to make our ads appealing to a greater audience, in a very cost- and time efficient way.
How other brands boosted performance with celebrity marketing content