We partnered them with football legend Michael Owen. Not only is he an easily recognisable famous face, but he’s also admired in Voggt’s target audience of football fans.
Together with Voggt’s team we wrote a flexible script that would allow for different edits. The Voggt team then produced a batch of creatives to test in Meta, TikTok and Snapchat ads. Read more about their testing strategy here.
Voggt saw a strong and immediate uplift when comparing to their other assets on paid social:
The Michael Owen asset allowed us to achieve a significant reduction in CPA in the UK, opening up for scaling our ads in the market.
How other brands boosted performance with celebrity marketing content
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